Any product is incomplete without a brand design. This is what makes the product synonymous with all the brand. If you want to have the presence of a good brand recall by the customer, make sure you have a good design.
If you have to create a brand design for a client, where will you start? Brand design is essentially a term used for the visual design elements used for a particular brand, something similar to a graphic logo. It normally connects the visual to the clients and is supposed to convey the product advantages to the customer. A brand design should project a good image of the product, without projecting anything negative. The impression from the design should be strong enough to keep an impression on the customer, an impression that will assist the customer connect with the brand and continue to do so.
Brand designing is usually done by professionals that include a great copywriter, a graphic designer, along with a convincing marketing professional. The appealing words and catchy visuals need to be projected the right way. Before beginning work on the brand design, one must be quite sure of the message that has to be conveyed to the customer. Once the message offers clearly been understood, the next step is to zero in on a suitable name or tag line.
A tag line normally consists of five or even more words. If the tag line is actually long, there might not be any brand recall. If using a short name for the product, ensure that the name is expressive enough to capture the functions of the product. If there is no connection of the brand name to the product, then your customer is likely to get confused. You should keep the name slightly generic, as if the brand name is changed later on, the design should not get too impacted.
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The next step in creating a brand design is creating a suitable logo. Simply by suitable, we mean it should totally represent the brand as one logo design, which means it is representing the company in general. Unless there are specific company style bed linens that you must follow, you can get creative with all the typefaces, colors and the fonts. Bear in mind the logo will be on each form of communication used by the client so create a logo keeping these aspects in mind.