When you have heard of YouTube you will know it is a free of charge online video storage site which usually lets you view video content at no cost. More and more business owners are slowly discovering how YouTube marketing is going to advantage their business.
YouTube was founded in 2005 by Chad Hurley, Jawed Karim and Steve Chen who had been ex PayPal employees. While at PayPal they saw the power in simplifying a process and giving everyone a simple solution.
Because YouTube has grown and grown since 2005, you should really be employing this in your marketing strategy. In just three months Youtube . com went from having zero visitors to over four million.
Today the number of visitors continues to grow. Did you know that the average Youtube . com user will spend between fifteen and 25 minutes a day on the site?
Google bought YouTube for $1. 65 billion in 2006. You might have the power of the world’s biggest search engine teaming up with the biggest online movie site. This gives the business owner substantial YouTube marketing leverage.
In February 2011 YouTube had 490 million unique visitors each month from all over the world. They accounted can you believe for around 92 billion page views each month. These are incredible figures. It is estimated that people spend around 2 . 9 billion dollars hours each month on YouTube.
YouTube grew bigger than sites such as Craigslist, auction web sites, MySpace and Blogger. com. The diverse selection of content is streamed from YouTube including concerts, TV clips, movies etc .
In the poor old days however there was no way of sharing video content. The video clips took ages to load and very long. You needed some kind of special program to run the videos. This was never a pleasant experience for people and lots of turned off.
When YouTube came along this changed everything for the better. You can finally embed videos in other internet sites or watch the video in your chosen browser. Gone were the days of slow loading video and jerky footage. We could finally watch in fashion and a pleasurable experience for all had been had.
What about the quality of YouTube video. The particular picture and sound quality is definitely down to the creator of the movie, but the general playback quality from the video on YouTube is very good. There is little lag and the video begins immediately. You can pause, fast forwards or rewind the video.
How Does This Apply to Internet Marketing?
Video online is rapidly growing and seems to be getting larger and bigger. It is time you were creating your own YouTube marketing strategy in order to market your business or products. Think about how you can best use video in your business.
You can use YouTube advertising to distribute your message and drive traffic back to your website. Have you thought of all the sales you could be getting with your YouTube marketing videos?
What about all the clients that could come your way from YouTube visitors. The more subscribers can mean more profit for your business. You need to start using on the web video today.
Internet marketing YouTube traffic will result when you create some videos of your product or service. Video marketing and advertising is not expensive and YouTube web hosting is free. This is not the case which includes other sites however and they can burn a pretty hole in your pocket. Not want you want at all when looking to keep costs down in these tricky economic moments.
Are you starting to see why getting involved with YouTube marketing will actually be beneficial to your business?
Generally it is easier to position a video than say a website or even blog. The more people that look at your own video on YouTube, the more visitors you will definately get back to your website. As more people see your video it will move more up the rankings also.
You will need several special YouTube marketing software to make your video content. Obviously you will require some kind of video camera. Yes you can use your smartphone or even one of the small Flip type cameras. However , for better quality a camcorder is always my choice.
If your video becomes popular then you can certainly earn some revenue from this as part of the Google/YouTube revenue program.
Text sales pages into video content
Whenever I am faced with a long sales page We tend to scroll to the end of it pretty quickly. There is just too much to read and most of it is just not interesting enough.
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It would be much better to use one of the best kept YouTube marketing secrets and that is to convert the text sales page into a video sales page.
Moving content activates better with the viewer. Nobody wants to read so much text, but if there is a voice in the background or even a demo of the product you are promoting then you definitely are giving out a great visual encounter.
People are naturally visual people, getting grown up with the cinema and tv. We love to watch video content so do not be afraid to create videos.
Have you ever received feedback within written form for any of your services? If so then go and get these out because you can turn all of them into video testimonials. You display the text on screen and speak out loud the testimonial. This could be added of course to your video sales page.
Video clip articles
Do you publish articles or all kinds of written content? Again this is a great candidate for YouTube marketing movie content. Turn those dry textual content articles into video articles and obtain them loaded up onto Youtube . com.
Ever given a presentation to an audience? Well now is the time to consider the video camera out and movie your next one. You can load this footage onto YouTube of course as part of your YouTube advertising strategy, but why not package it up into a product furthermore. You can sell this on your web site or on a DVD.
You have to imagine how a YouTube marketing video clip strategy is going to benefit your business. You may not want your competitors to get ahead? Try out turning those dry text centered sales pages or articles in to online video content and watch your own profits climb.