As I have written before, LinkedIn excels at researching, networking, and marketing.
Here are some of the LinkedIn features plus strategies that are specifically designed to help market your products and services.
I bet a lot of you are giving your cubicle neighbor a high five and a great big “YES! ” and shouting something like, “He finally got around to what I have been doing for years and love to do, and that is marketing and selling my stuff. ”
We get that. Believe me — I am an old-school marketer myself. If you didn’t know it, I spent 18 years in the automotive business. I would love nothing better than to make use of LinkedIn on a continual basis in order to scream out my marketing information, but here is the big “but. ”
This is social media, and that means it is all about connecting with people, sharing knowledge, sharing some more. Then when they or perhaps a friend of theirs needs your products or services, they know where to find you.
Okay. I am sure you get my point. So let me start with reviewing a definition of marketing.
Wikipedia defines advertising as the process by which companies create customer interest in goods or services.
In the old days, before the Internet, the main way we created interest in our services or products was by using some form of advertising. That will advertising came directly from the company by means of some kind of campaign or program to obtain across a specific message about a feature, price or way in which our service or product stood out from the competition and las vegas dui attorney needed to buy right now or you had been going to miss something really big. It required a very significant time commitment, along with a financial budget, to finish this campaign or program.
In the present era of the Internet and social networking, we not only have additional stations for this communication but many more potential voices (in addition to the company itself) that can help create the desired customer curiosity we are looking for.
Using social media stations to create customer interest may not need a significant financial budget, but it will still require time and effort to implement the plan. However , now many individuals (voices) can assist the marketing department within the execution of the plan.
Just think how cost effective it would be to have individuals within your company using the LinkedIn marketing tools to create customer interest within their person networks. It would be like having an army of “marketing machines. ”
I have created this report card that you can use to score yourself on how well you are using LinkedIn to maximize your marketing efforts.
Statement Card For Developing Your LinkedIn Marketing Strategy
Specific items included in your person profile:
Marketing keywords in headline (brand, co. Here is more information about Executive Stride have a look at the web-site.
name, yrs running a business, etc . ) (5 points)
Client recommendations (2 points for each; max 10 points)
Adding sections regarding specific industry skills and certifications (5 points)
Using Amazon guide reviews for industry-related books (5 points)
Marketing materials in Box. net files (5 points)
Advertising Power Point included in SlideShare or Google Presentations (5 points)
Advertising video included in Google Presentation (5 points)
Using websites for links to marketing information (5 factors for each)
Using Blog Link or WordPress application for company blog (10 points)
Using Occasions application to promote customer education events (10 points)
Using industry-specific apps (Legal Updates, Lawyer Rating, Real Estate Pro or Creative Portfolio Display) (10 points)
Keyword optimization test your profile at least quarterly (20 points)
Company profile is up to date (including using the Products & Service tab) and keyword tested (15 points)
Belong to industry or related-industry groups (2 points for each; max 10 points)
Post thought leadership debate in industry groups at least monthly (5 points)
Answer industry-related queries in Answers section at least quarterly (5 points)
Use Status Update to share industry-related knowledge resources–such because events, websites, articles–at least every week (10 points)
Congratulations if your stage total was 80 or over. I would say you are doing an excellent work of using LinkedIn’s best equipment and features for marketing your products and services.
If your score was among 60 and 79, then you are well on your way, but you might want to review the areas where you didn’t pick up any points and work toward incorporating these techniques into your LinkedIn strategy.
In case you are below 60, you need to spend a few purposeful time with this report credit card and sharpen up your profile and activities on LinkedIn in order to produce the kind of customer interest you desire.
Wayne Breitbarth was once a skeptic and today is an outspoken proponent of LinkedIn, “LinkedIn Guru” Wayne Breitbarth can be passionate about helping business professionals–from basic level to CEO–learn how to combine their particular previous experience and relationships with this innovative tool in order to more effectively brand and market themselves and their businesses.
Wayne’s diverse professional background uniquely positions him to assist not only individuals but corporate organizations as well. With thirty years’ experience in the areas of operations, finance, management, consulting, and business ownership, he is able to “put it all together” for his corporate and individual clients.
Along with his consulting work, Wayne is a dynamic speaker. His practical however entertaining presentations have inspired viewers both locally, at many of Milwaukee’s most prominent companies and organizations, and nationally, at conventions, market association events, and corporate training sessions.