An excellent social media manager is, as Ron Burgundy would say: “The balls”.
It’s an undisputed fact that each business needs to be active in social networking. The ever-changing demands of the present day consumer requires brands to think fast and adapt quickly in order to stay one step ahead.
The role of a social media manager has become a huge hit to the mass generation of socially-active internet users. It’s hard not to.
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Particularly when some might think that you can earn a lot of money from posting Facebook updates. Barely.
Being a social media manager is similar to being a stand-up comedian. You have to rapidly understand your audience and your wedding with them is vital. In order to accomplish this, you should know if the audience is laughing at your jokes and you need to know this within real-time. If you can do this, then you have previously won the crowd.
So , how do you become a social manager? More to the point, how do you become a great social manager?
The solution will be surprising to some. Firstly, you need to want it. Second, you have to love it. Third, you have to learn it. And even in case you tick all these boxes, you should consider: “Am I a social individual? ” If the answer is no, then becoming a social media manager is probably not for you…
So let’s take a look at the statistics.
LinkedIn shows 57, 910 outcomes for “social media manager”
Social media has now overtaken porn as the amount 1 activity on the web
97% of consumers search for local businesses on the web
71% of consumers receiving a quick brand response on social media say they would likely recommend that brand to other people
93% of marketers use social media marketing for business
In terms of difficulty associated with execution, nearly half (49%) of B2B marketers put social media marketing at the top, followed by content marketing (39%), SEO (26%) and mobile (25%)
77% of B2B marketers use a blog as part of their content marketing blend
On average, 25% of marketing financial constraints are now spent on content development, shipping and promotion
78% of small businesses attract new customers through social sites
When asked to rank their particular company’s social business maturity on the scale of 1 to 10, more than half of global business executives provided their company a score associated with 3 or below
But the statistic that is most relevant to this article is usually:
Just 12% of those using marketing feel they actually use it effectively.
Being a social media manager brings by it some key benefits within a freelancer setting. The most recognisable being the fact that you are your own boss. You make the decisions and answer to no one. You send the invoices and you arranged the policies. Heck, you could sit down in your underpants all day on the computer if you wanted to.
The other is money. It really is an in-demand role, but one that companies are still struggling to come in order to terms with. Some companies appreciate and understand the value social media can bring to their enterprise and are ready to invest heavily in robust social media marketing campaigns. Being your own boss, you are able to decide how to set your costs and price accordingly.
Another attractive reason is the low barriers to entry. With low start-up costs and plenty of online resources (like this! ) to rapidly decrease the training cure, anyone can launch a freelance social management business within a short space of time.
I’ll tell you the story shortly but first, let’s explore the essential skills you’ll need to become a great social media manager..
You should have a good grasp of the basic marketing principles. Some schooling in marketing would be beneficial, but otherwise you can find many quality sources online.
Your experience doesn’t necessarily have to be limited to life experiences. Maybe you have managed your own social media profiles for a while? Do you know how to effectively maintain your very own social accounts and understand what customers expect?
I touched on this at the beginning of the article. If you are not a sociable person – someone who doesn’t like communicating much and isn’t quite outgoing, then becoming a social media supervisor just isn’t for you. Sure, you can conceal behind a keyword and keep track of for a while, but clients will usually wish to meet, speak on the phone, and have Skype sessions at some point.
You don’t have to have a Prince2 certificate, however, you do need to be able to manage tasks and your time well. It’s standard for social media manager’s to work with several clients at any one time. Keeping tabs on almost everything is important so that it doesn’t get mind-boggling.
Social media exists online. Therefore , you need to have a certain degree of computer literacy. Having good knowledge of social technologies will enhance your services and ensure you happen to be keeping up to date with the latest social trends and developments.
It kind of goes without saying that if you’re going to be representing a company and engaging with their clients, then you will need to have strong communication skills.
Companies tend not to want to hire people with no personality to act for their brand. It doesn’t resonate nicely with them, or their audiences.
I’ve touched on this a few times — social media is very fast-paced. Imagine if one of your social assignments was largely focused on customer service and you didn’t react to customer complaints or queries to get weeks. People online want fast responses. Being able to fulfil these needs can stand your client (and you! ) in good stead.
To become a social media manager inside a freelance capacity, you have to be a self-starter. You should be willing to go the extra mile and take a few financial risks on the way. If you don’t land a job that pays enough in one month, how will this affect you?
A great social media manager must be able to effectively execute a wide range of tasks.
You should always be very well organised when delivering social media management services. I use all kinds of conventional tools like calendars, white boards and task lists to keep myself organised. I also use many on the internet organisational tools, such as: Thunderbird intended for accessing all my email accounts in one place, Dropbox to easily share documents with clients and book marks to keep track of all the websites I often visit.
Being able to believe campaigns through before they occur and sometimes thinking outside the box as needed, are great asset to have as a social media manager. Clients tend to want to know how you will do something before letting you get it done, so being able to present a clear plus concise strategy is essential.