We know that in the Celebrity Industry, everything is a buzz, every move a celebrity makes is a huge gossip. Well, in Business and Marketing there’s also what we call “hot issue”, there are lots of effective methods spreading online and “Influencer Marketing” is the one who raised up and outstands among them.
Today, we are living in a world full of marketing and business. When you think of doing an advertisement? What comes to your mind? Magazine headlines? TV Commercials? I’ll tell you the truth, they may not be as effective like before. Time changes, an effective advertising changes too. Now, Influencers simply speak up some magic sentences on their 1-3 minute video and then Voila! Sales do come true! These influencers with their extensive and large number of followers can make you outstand from that chaotic and old-fashioned advertising methods out there, on the other hand, it will also bring ultimately massive value to your brand.
So what is Influencer Marketing? This article will answer almost all of your questions about influencer marketing.
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Before we dig deep to its understanding and insights. We first define the two words:
Influence is the ability to have an effect on the behavior, development, character, and decisions of someone or something, and even the effect itself.
Marketing is an activity of a business promoting or selling products and services.
So when the two words combine, Influencer Marketing is a type of marketing which utilize “influencers” who have the capacity to influence others to buy what are they promoting or selling.
There are two forms of influencer marketing:
Social Media Marketing: Refers to the series of action of gaining traffic and attention through social media sites.
Content Marketing: Refers to a type of marketing which involves creating, publishing and sharing of online material such as videos, blogs and social media posts. It doesn’t absolutely promote a brand to generate interest in its products and services.
Both have different definitions, but they seemed to be connected.
Influencer marketing might be a hot issue right now, but it is not new at all, in fact, influencer marketing has been alive since the time we discovered social media sites. Celebrities, Sports Enthusiasts, and Leaders were our first influencers in their particular fields and brands would partner with them to promote their products and services. Here are some good characteristics Influencer Marketing is armed of:
Influencer Marketing is Unique
Social media communication has already given everyone the opportunity to voice out their own perception. Anyone who has the ability to speak, and has the internet connection are welcome to share their content. Anyone who owns a smartphone could produce high-quality photography and share it with the world with their personal social media accounts. And who among them has the great and most intriguing engagement will rise and might become an influencer.
Influencer Marketing is Authentic
Yes, you read it right. Have you seen an advertisement online regarding the easiest way to lose those sloppy fats on your belly? Have you ever felt a single cell in your body that believes those advertisements? Or, have you seen an advertisement on TV regarding a soap which could immediately whiten your skin after just one wash? How possible is that? No offense but this is why and what makes Influencer Marketing authentic and more effective than those traditional advertising you see through online, TV commercials, etc.
Influencer campaigns are more organic and genuine than those traditional advertisements you encounter, why? Firstly, Influencers are visible and had experienced or used the product or service that has been offered. They are seen as scrutinized role models and leaders. Investing your time, effort and money on fertilizing their audience and connecting with their following is much worthy as these influencers are more trusted and had become the most trusted sources for the consumers. Meaning, people listen and believes in them.